Slow Down. Take it Easy.

A couple of days ago, while we were traveling through Switzerland, there were posters everywhere along the road with a photo of a guy dressed like a later era Beatle wearing a set of angelic wings, accompanied by the slogan "Slow Down, Take It Easy."

This turns out to be a public service campaign encouraging motorists to drive less aggressively. (In my limited experience, the campaign seems to be having a negligible effect.) The Beatlesque character is in fact named Franky Slow Down. The posters are part of a multiplatform campaign that includes a TV commercial, a music video, and bunch of other stuff.

There's even more - in German, French or Italian - at http://www.slow-n-easy.ch